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Research papers

Reality check in the digital age

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
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Citation

Hofmeyr and Louw (2012a, November 06). Reality check in the digital age. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-check-in-the-digital-age